Quebec Standard

Thursday, November 30, 2023

Packed with passion and commitment, Faiysal Kothiwala’s The Beard Struggle hopes to reduce the use of plastic by 2025.

Executing to perfection – Faiysal Kothiwala-owned The Beard Struggle’s astounding rise in the beard care industry.

For any business to succeed, it must be an amalgamation of a brilliant idea and execution of it. Businesses, which lack any of it, suffer in the long run and eventually close down. With an increase in men growing their beards, for suave and dapper looks, some businesses began providing grooming and beard care products. The new wave of growing your beard, influenced these products to evolve and develop over time to now become a highly competitive market. Among them, is an entrepreneur who has made his company into a brand with robust brainstorming, innovation, and effective execution of ideas, he is Faiysal Kothiwala of The Beard Struggle.

Established in 2015, The Beard Struggle is a beard care brand, which provides exquisite, premium quality grooming products. Faiysal Kothiwala made the most of his ideas, tapping into the unknown with precision and clear vision. The firm is a leading giant in the beard care industry and has soared to the top with effective marketing, astounding quality, and solid word-of-mouth. The Beard Struggle offers a diverse range of products like shave kits, beard heat protection spray, smoothening solutions, beard-brush, trimmer, etc. It also has amassed more than 15,000 positive reviews online, and the firm works on a “people over profit” policy.

It caters to customer’s demands and gives them precedence in after-sales services. It offers a VIP package to its customers, for giving them exclusive benefits like merchandise and better discounts on other products, under the Brand Viking Program. It also engages its customers by conducting various competitions, like a beard competition, whose winner gets an award and $10,000 cash. The Beard Struggle collaborates with brands; starting a Junior Brand Viking Program with 10,000 active individuals. It also did a giveaway with SFORCE watches in 2020.

Faiysal Kothiwala also inspires charity work, giving something back to society, by raising over CAD 30,000 in 2020 for St Judes Children Hospital, Wounded Veteran Project, BC Cancer. The Beard Struggle has a clear vision to go green by 2025, reducing the use of plastic in the process. Innovation and passion are in the roots of Faiysal Kothiwala, and his company will be coming up with other brands like Skin Struggle and Hair Struggle.

The Beard Struggle’s exponential rise in the beard industry is a shining example of pitch-perfect execution of brilliant ideas. To know more, follow the website,

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