Lush Cosmetics has announced that it will disable its Instagram, Facebook, TikTok, and Snapchat accounts on Friday in order to address “mental health concerns” between its customers.
According to the organization, the brand’s global presence across platforms would be disabled until the platforms take steps to make the environment safer for users.
Lush claims to be building new ways to interact, but it can still be found on Twitter and YouTube for the time being.
The organization claims it tried this in 2019 with Lush’s U.K. channels, but that new information has strengthened its resolution.
According to Facebook whistleblower Frances Haugen, engagement and user growth take precedence above security. Also, as per the documents obtained from a former Facebook data scientist, the social media giant was aware of the harms its products produce but did little or nothing to prevent them.
According to the company, it developed a new social media strategy with “consumers’ mental health in mind.” Lush’s chief digital officer and product inventor, Jack Constantine, says, “As an inventor of bath bombs, I pour all my efforts into creating products that help people switch off, relax and pay attention to their wellbeing”. With technologies designed to keep people scrolling and prevent them from switching off and relaxing, social media platforms have become the contrary of this goal.
When are Lush Cosmetics going to be shut down from these channels? On November 26th, Black Friday, the new social media policy shall be effective in 48 countries.
According to Lush Cosmetics, the decision is intended to address consumers’ mental health concerns, and the brand’s global presence on these platforms “will stay deactivated until a safer environment is created.
Source: Global News